One of the first internet bingo sites to market their wares on the small screen was Foxy Bingo and they have sponsored Jeremy Kyle for quite some time now. Intermittently we will see other Cashcade sites get an airing in the ad breaks of the show and today we found clips showing that Jeremy Kyle gets Cheeky with a new set of bingo bumper adverts on the show.
Gone is the irritating ‘cheeky, cheeky, cheeky’ phrase spoken incessantly by their bingo ball mascot in the last selection of sponsorship clips and in comes a more sedate, well thought out round of 10 second bumpers from Cheeky Bingo.
What’s hard to fathom now that Jeremy Kyle gets cheeky is why there aren’t at least a couple of references to the 24/7 free bingo offering from Cheeky Bingo. This is the main selling point of the site yet all of the bingo bumpers for Cheeky Bingo seem to lack information. Ok, so each clip is only 10 seconds long but couldn’t there have been a bit of ‘free bingo’ reference in the spoken word by their mascot?
Well, who are we to judge, we are not marketing experts but we do know internet bingo and with the latest craze being the free bingo concept introduced by Cheeky Bingo, we would have thought that they would have cashed in a little more.
Take a look at this compilation showing the Jeremy Kyle gets cheeky and see what you think: