The sun may not have his hat on in the Costa Bingo adverts but Mr. Sunny will surely have put a few smiles on faces with the advertising on the small screens of his 24/7 free bingo offering. Costa Bingo opened its virtual internet bingo doors back in June 2009 but the launch of their advertising campaign took place just last week.
Although not the first free bingo site to advertise on television, the Costa Bingo adverts don’t carry the same irritation found with the Cheeky Bingo offerings.
The start of the Costa Bingo advert was always destined to be an animated version of their logo, lovingly known as Mr Sunny. The backdrop for the Costa Bingo advert is as you would expect, a sandy beach and a clear blue sea. Mr. Sunny moves around the screen emblazoned with the web address for Costa Bingo and their slogan ‘Play for free, win real cash’.
Although the Costa Bingo advert gets the message across about what this internet bingo site has to offer, free bingo and real cash prizes, in our opinion, it’s a little repetitive. Mr. Sunny simply repeats the words that appear on the screen. Surely it would have made more sense to mention the great Costa Bingo guaranteed jackpots on offer for all depositing players as well. Or even the Costa Bingo VIP scheme; this internet bingo site has so much more to offer it’s players than just free bingo games.
Although only a 10 second clip, the Costa Bingo advert is wasted and is one of those internet bingo commercials that wont grab your attention.
Take a look, see what you think….