New bingo sites are launching in the world of bingo online at an amazing rate and it’s becoming more and more difficult to come up with a new and unique angle with which the operators can make their brand appealing to players. Rollover Bingo managed this with their unique free lottery lines concept but now we see Bet365 mimic Rollover Bingo!
We saw similar happen quite quickly when Cheeky Bingo launched offering free games 24/7 – it wasn’t very long before we saw many other brands launch or incorporate the same offer. Bet365 have just launched their Dream Ticket Bingo promotion and when you read the rules you won’t fail to notice how much like Rollover Bingo they are!
In business, bingo or otherwise, it really is dog eat dog but surely there has to be a certain sense of ‘netiquette’ and respect for your fellow operators? Maybe I am just a little green and have some morals but what Bet365 have done with their latest promotion is over stepping the mark as far as I am concerned.
For any new brand launching into the world of internet bingo it’s really hard to compete with the big name brands and Rollover Bingo had carved out a niche for themselves with their free lottery lines. Players love it and Rollover Bingoseems to be fairing pretty well in an all too competetive market place. Why then would such an established brand as Bet365 blatantly rip off an idea?
