We have seen many internet bingo sites sponsor popular television programmes; Foxy Bingo and many other of the Cashcade brands can be seeing in the commercial breaks of the Jeremy Kyle show and now we see Wink Bingo and The Cube come together in the latest television sponsorship by online bingo sites. Prior to the commercial breaks for The Cube we are shown relevant clips advertising Wink Bingo and like their previous sponsorship of Family Fortunes, the clips take on the idea of the show.
With Wink Bingo and The Cube we see the famous Wink Bingo kittens try out some of the puzzles set for contestants on The Cube, similar to the family of kittens answering questions for Family Fortunes.
So is this type of sponsorship good for internet bingo sites? Of course it is; although not as informative as the full length commercials, the clips before and after the commercial break for Wink Bingo and The Cube instantly get the name of this impressive bingo site in the public eye. However unless you are an online bingo player are you likely to rush to the internet and search for Wink Bingo merely because a great new show advertises a bingo site? Would you be likely to go out and buy a book simply because it is shown as the sponsor for Crime Scenes Investigation?
Whatever your thoughts Saturday night television attracts mass audiences and even if just a small percentage of the viewers of The Cube take a trip over to Wink Bingo they are sure to see an increase in visitors to their online bingo site.