The UK Super League has teamed up with Foxy Bingo, the UK’s favourite online bingo playing site for 2013. Foxy Bingo has become the ‘bingo partner’ of the competition for this year, and almost certainly for several years to come. Being a part of the bwin Party Digital Entertainment group that already sponsors Manchester United and Real Madrid, Foxy Bingo are well placed to form an ongoing and profitable relationship with the Super League.
Foxy Bingo will now feature prominently on the Super League website as well as having prime advertising positions in the stadia and being mentioned in the printed programmes. Television exposure for the brand will also be a feature of the deal.
Rugby League fans are regarded as having a great sense of fun and the Foxy Bingo brand is expected to be a very good fit with the sport.
The well-known figure of Foxy will be featured in some community activities that are being planned to strengthen the partnership and make the public more aware of the Foxy brand.
Mr James Mercer, the Super League Commercial Director welcomed Foxy Bingo by saying: “It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years.
We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.”
The Super League is developing a strategy that during 2013 will mean that fans will be seeing a growing number of partners appearing in addition to Foxy Bingo.
