There has been much speculation around the world of internet bingo as to the influence that Cashcade may have over the Party Bingo site since PartyGaming bought them. It seems that the answer is quite a lot considering already we have seen the brand get a new look and now there is a new Party Bingo TV advert showing on the small screen.
For Party Bingo the PartyGaming purchase of Cashcade for just under $100 million is surely money well spent because not only are they now the proud owners of sites like Foxy Bingo but they have also purchased the marketing knowhow of the people who have made Foxy Bingo the well known and loved brand that it is today.
However what we feel the Party Bingo TV advert lacks is a mascot like that of the loveable Fox from Foxy Bingo. Yes, they have a Cheryl Cole lookalike all kitted out in a Fight for This Love type outfit worn on the video by the star herself; yes they have quite a catchy tune although at this point we don’t know who it is sung by but really, what’s with the blimp?
Ok so the obligatory three key elements from many internet bingo marketing campaigns are missing; no bingo balls, no laptops and not sight nor sound of a woman screaming orgasmically in a ‘When Harry Met Sally’ type way because she has won a game of bingo. What you have to ask yourself is what is there about the new Party Bingo advert that is going to entice players to their site? Other than the £20 free bingo offer (which isn’t really free, a deposit is required) nothing that we can see but then again we might just be harden cynics!
