Let’s face it, we all love a bit of a gamble, whether it’s a line on the National Lottery, a spin of the Roulette wheel or just a few games of bingo after the kids have gone to bed. This makes us susceptible to the big flashy add campaigns we are constantly bombarded with, usually offering us all sorts of goodies if we take a couple of minutes to register for an account. Anyone with a bit of common sense knows that these deals always come with reels of small print though and we rarely take the time to read them. This is why it’s good to see a brand doing something a little different, so you really need to check out the No Bullshit Betting from Betsafe!
Honest Advertising From Betsafe
We are not usually ones to promote such colourful language but in this case we can forgive Betsafe. They have totally turned advertising on its head and are basically portraying their own players as a bunch of losers. The nearly two minute long advert shows the glamourous blonde boss stepping out from her Bentley and walking through a casino packed full of high rollers. We see a cowboys, a pop star, a business man and a sheik, all having a great old time whilst waiting for the result of a football match on the big screen.
As she continues her walk and they all realise they have just lost a small fortune she proclaims “Life is all about the challenge. Who celebrates the status quo? I don’t. I’ve turned that mind-set into making a living. A good living. At your expense. Betting is actually quite simple, when you lose, we win and when you win, well we still win because winners want to keep on winning. Odds are you don’t have what it takes to beat us in the long run … Go ahead, prove us wrong.”
The Story Behind No Bullshit Betting from Betsafe
This tongue in cheek approach from Betsafe does make you think about how easy it is to get sucked in and believe the hype but that was not really their intention. Markus Lindsjö, creative director of the advert says “We wanted to reach those who don’t see themselves as the statistically average. The self-proclaimed outliers. And to get them to attempt to prove us wrong when we say in all honesty that they’re unlikely to beat us.” Jeremy Taylor, who is the managing director of Betsafe added “Ultimate players and thrill seekers are incredibly tired of being patronized. Our customers are not stupid and I think they deserve the honesty that we give them with this new campaign.”