Today sees the launch of the new Cheeky Bingo adverts and I have been lucky enough to have been sent the You Tube links for the set of four Cheeky Bingo adverts. If I’m entirely honest I was expecting a little more from them but when you think about the cost of create television marketing campaigns and add to that the fact Cheeky Bingo offers free bingo all day, every day you can understand why the budget may not have been huge.
At the moment I don’t think the mascot for Cheeky Bingo has been named so for now she will simply be called “mascot”. There are four new Cheeky Bingo adverts and each depicts the mascot in different scenarios but with the same theme.
The mascot for Cheeky Bingo either parachutes onto, pull, pushes or swings on the slogan for Cheeky Bingo – “Play for free, win for real” whilst repeating in a rather sultry voice “cheeky cheeky”.
Being from the same camp as Foxy Bingo I guess my expectations for the new Cheeky Bingo adverts had been set quite high after the new campaign for Foxy Bingo but I can see their reasoning for not spending millions on advertising a new site that offers free bingo games. It isn’t as though the revenue generated by 5 pence and 10 pence bingo games is going to be even on a par with Foxy Bingo.
Below is just one of the new adverts; simply click play to view: