The world of television marketing for our favourite game has started to become very monotonous and all of the bingo adverts that are on the small screens daily, let’s face it , are quite boring and repetetive. However a new advert from Bet365 Bingo seems to inject some new life into advertising of the game. Instead of seeing women situated around a laptop which has become the norm, the advert from Bet365 Bingo sells online bingo in a different way and it certainly is an engaging advert to watch.
Bet365 Bingo has in the past had adverts that involve people dancing around in silver leotards with bingo balls in their heads and they have used the phrase ‘calling all bingo heads.’ This phrase has remained in this new advert and to much amusement, so have the bingo heads. However this new advert uses Bet365 Bingo as a magazine so the various pages you would normally find in a magazine such as real life stories and how to get the latest look and has been cleverly adapted by this brand to be tailored towards bingo.
Some of the pages say ‘I met loads of great people online’ and an amusing page says ‘I feel in love with a bingohead.’ In addition to that there is a styling page titled ‘get that bingohead look’ with before and after shoots of a makeover. Of course this magazine isn’t real however it does add a fresh new approach to bingo adverts and it most definitely makes us sit up and take notice. Bet365 Bingo should give themselves a well-deserved pat on the back because they have injected some much needed energy into bingo advertising and have raised the bar for other brands to follow.
If you want to watch the advert you can do so clicking the video below:
