Little Big Bingo originally started its online bingo life as Think Bingo Cosy before it stepped out of the shadows of its big sister Think Bingo and became Little Big Bingo. The site was a standalone brand and offered big prizes for little cash hence the name. However Little Big Bingo has now become a networked brand the same as a handful of others available from the Cashcade network and no longer offers anything unique.
It’s a sign of the bingo times that a site like Little Big Bingo has to join a network in order to remain open but this is not the first of the Cashcade standalone brands to make this move. Recently we saw Rollover Bingo, Bingo Scotland and ITV Bingo become part of the network too. Cashcade is now owned by Bain Party Gaming and all of the moves from standalone to network have happened since the purchase, could this be the reason?
The Cashcade network is now made up of quite a few sites like Peachy Bingo, Graces Bingo, We Luv Bingo and many others, is it set to become another Dragonfish network with sites being slapped up all over the place? The difference between these two networks is that at least on the Dragonfish network you can sign up to all the different sites available, with the Cashcade network you have no chance – if you’re details are registered at one brand, you cannot register with one of the others available on the same network.
This is bad news for the world of online bingo, standalone brands are becoming like Giant Panda’s, an endangered breed!