As our readers know we like to spend time having a look around You Tube for the latest viral or TV advertising campaigns from the world of internet bingo. The latest find is the Gina Bingo advert, a little known brand that launched just a few months ago. Avid readers will also know that we believe marketing for bingo brands has three key elements that they seem to incorporate….
A woman, bingo balls and a laptop – the fourth element, an orgasmic scream, is a little extra that the marketing teams throw in if we are lucky. In case you missed it, that’s sarcasm. The Gina Bingo advert has it all BUT like a previous offering from William Hill Bingo in TV advertising we think that the Gina Bingo commercial will soon come under fire from the ASA. William Hill Bingo had an advert banned after a complaint that their commercial showed that the lady in the commercial was hiding her gaming activity from her family.
The Gina Bingo commercial goes along the same lines with a woman (strike 1) snuggled on the sofa with her husband whilst her laptop (strike 2) is sat on the dining room table. The laptop features the Gina Bingo logo that then winks at the lady who tells her husband “I think I have left something in the oven” and gets up to play bingo (strike 3 with balls on the screen) – she wins, screams and dances (strike 4) whilst her partner continues to watch TV.
Take a look at the Gina Bingo advert for yourself below; does it make you want to play at their site ?