The Advertising Standards Agency has recently been investigating the television marketing campaign by internet bingo site Foxy Bingo after a viewer suggested that the advert may appeal to children. The complaint came after the viewer in question felt that the main character in the advert, a fox, may appeal to younger children. Thank goodness the ASA didn’t agree because I know that I would hate to lose the advert from our screens.
Unless you never watch television then you are bound to have seen the advert for Foxy Bingo; Foxy himself is dressed in a smart purple suit and carries a cane, he wanders through a high street collecting people, and bingo calls, on the way through with the Sister Sledge classic playing We are Family.
I have always loved this advert for internet bingo site Foxy Bingo not simply because of the funky tune but it’s ingenuity of dotting bingo calls throughout the campaign. I often watch the advert to see how many of the bingo calls I can spot.
Since the advertising restrictions came into force for any gambling advertisements we have seen many banned but Foxy Bingo have come out winners in this instance. The ASA found that Foxy Bingo were not in breach of any of the standards set by the CAP TV Advertising Standards Code and they are free to continue airing the campaign.
All online bingo commercials on television are given a CY restriction which means they cannot be shown at any time near or between a programme that is for children; it also means it cannot be shown during a programme that may appeal to viewers under the age of 18.
Foxy Bingo have really excelled with this campaign in comparison with many of the online bingo sites advertising on television today; the advert is colourful and funky and it has to be one of the only adverts on television for online bingo sites that actually makes me look up from whatever I am doing.
