Cashcade have a lot of internet bingo brands available currently, the best known of which is Foxy Bingo. Foxy is a standalone site whilst others like Graces Bingo are part of a network with other brands like Closer Bingo and Mirror Bingo. Other standalone brands include ITV Bingo, Bingo Scotland and Rollover Bingo and but soon the latter four Cashcade brands are to form a network meaning that it will no longer be players from each individual brands playing at the site that they registered with.
Why the decision has been made to network these four brands has been taken is not known but the affect to players is yet to be seen. My biggest concern is that by forming a network with these four brands, three of the four will lose their individual features. Mirror Bingo has never really had anything “unique” to offer but ITV Bingo, Rollover Bingo and Bingo Scotland all had a little extra to bring to the bingo table.
For ITV Bingo it’s the themed rooms based on popular ITV programs like Coronation Street and Emmerdale, Bingo Scotland has their own forum attached to the brand that users spend a lot of time sharing their news and views on and Rollover Bingo has free lottery lines for players who spend £5 on bingo tickets. I hope that when the sites merge into a network over the coming weeks that they are able to maintain some of their individuality! We will have to wait and see as the merger of these internet bingo brands take place.