Every single internet bingo player will no doubt have their favourite site to play at; with some players it will be because they only play at one site whilst with others it will be slightly more in depth than that. So is there a bingo battle of the giants? Are we seeing the likes of Foxy Bingo at risk of taking a tumble from their position as best known bingo brand since the sale to PartyGaming?
There was recently a bit of a kerfuffle with both Foxy and Tombola claiming to be the most visited internet bingosite.
There is always bound to be rivalry amongst all the internet bingo sites but most new bingo sites that launch will have no expectations of trying to take the crown from the more established players in the market. However this bingo battle of the giants Tombola and Foxy (Cashcade) has been bought to the fore again as they are both nominated for Bingo Operator of the Year at EGR Awards and both make it to the final six.
Comparatively speaking each offers something completely different to the internet bingo player and both have unique features but from a player’s perspective, Tombola Bingo are a little ahead in the innovation stakes for new bingo games. This comes from being on bespoke bingo software where as Foxy Bingo are governed by developments made by Globalcom and therefore restricted in some ways. However, looking at bingo promotions you have to give top marks to Foxy Bingo for their ever changing offers for their player base.
Another comparison, from a viewer’s perspective, can be made in television advertising of the two internet bingo sites. The first offering from Foxy Bingo saw a rather ‘seedy’ looking man in a Fox suit, this was then followed by Katie Price appearing with their mascot but of late we have seen a really impressive marketing campaign from Foxy Bingo with the tongue wagging ‘He’s Back’ campaign which saw an altogether more enhanced mascot appear on our screens.
For Tombola Bingo, their first campaign was truly impressive with the coloured bingo balls and fairground theme all attracting much interest for their internet bingo site. However the Advertising Standards Agency upheld a complaint that the advert could appeal to children and young adults and it was all change for Tombola Bingo. The second round of advertising from Tombola Bingo is not nearly as impressive with a distinct ‘Saga Holidays’ feel to the campaign.
This bingo battle of the giants will never be resolved to our mind, each offers it own benefits and merits and whilst one has to reign supreme in the Bingo Operator of the Year from EGR, there will soon be another award and another battle will commence.
