Where Zynga fails others dominate it seems. Bit Rhymes the people behind Bingo Bash have found that bingo treats them so well they plan to rename their entire business Bash Gaming. Zynga has dominated social games and one of their best games is Poker but success with Bingo has eluded them. This has left the scene free for Bingo Blitz and Bingo Bash to fight it out. It seems the latter is winning the race.
So how many players does one need to have engaged to consider a radical plan like renaming your business ? 790,000 daily active users 2,700,000 monthly active users and 1,500,000 weekly active users seems to do it and these stats are only for Facebook they don’t include the vast number of people using Bingo Bash on smartphones and tablets.
The game makes money by charging players to purchase virtual coins in order to play, but since they can’t ever cash out their winnings, it is not considered to be gambling so this opens up the very lucrative US market where Facebook has a substantial user base.
Apparently the game is super successful on mobile where the developers beileve games mechanics of a gambling nature gives the user a better experience.
Apparently Bingo Bash is also considering the real money gaming space as well as a possible way for them to earn improved margins from their amazingly large installed user base perhaps they will be giving the likes of FoxyBingo and GalaBingo a run for their money in the UK sometime soon.