Bucky Bingo online, also known as Buckingham Bingo, as well as their sister brand BOGOF Bingo have recently undergone a change in ownserhsip. Betfred have bought Bucky and BOGOF Bingo but for players there is to be no change in service as both brands will remain the same, simply under new management. What has surpised us with the purchase is that none of the three brands, Bucky, Betfred or BOGOF have really made that much of an impact in the world of internet bingo.
Whilst Betfred is a huge name in the sports betting world their bingo offering, although on a quality platform (Virtue Fusion) it lacks the promotional back up that many other brands have. Equally Buckingham Bingo is a big name in offline bingo but when it launched it really failed to grab the players attention. As for BOGOF Bingo, marketing with a Z list celebrity, DJ Talent, really didn’t do this brand much good.
With the acquisition from BetFred are we set to see all three brands up their games and give the player something to get their bingo teeth into? Whilst all three brands offer the Bingo Linx games, sometimes the linked guaranteed jackpots really aren’t enough. We as players love the chance to win prizes, participate in tournaments and all the other great things that brands like Foxy Bingo have to offer.
Let’s hope that with a new owner these brands improve their promotional calendars and we get to see all of them make an impact that previously they had failed to do.