Peggy Mitchell may have lost the Queen Vic but Barbara Windsor is set to take on the role as Queen of Bingo! No, the Queen Vic is being rebuilt as a bingo hall, Barbara Windsor fronts the new Jackpot Joy adverts on the small screens and they start airing on Friday. If you want to see the Jackpot Joy adverts then have your telly tuned into ITV1 at 8.45pm Friday 10th!
Without seeing the new Jackpot Joy marketing campaign we can’t really make comment on what we think of it but we can pass judgement on their choice of famous name to front it. Is Barbara Windsor the right person for the job? There is no straightforward answer to that really; bingo is fun and Barbara Windsor from her Carry On days is the epitome of laughter. However as Peggy Mitchell it’s all doom and gloom around The Square.
Which is Barbara Windsor most famous for? The picture postcard beauty from the Carry On films or the matriarch of the Mitchell family? Different generations will have different memories so it’s really dependant on the demographic that Jackpot Joy are trying to target.
We can tell you however that there is going to be much focus on her infamous giggle throughout the internet bingocommercials for Jackpot Joy and Babs won’t be the only star; she has two sidekicks joining her, aptly named Jack and Joy.
As well as a new advertising campaign from this brand there is also set to be a pretty impressive welcome bonus for new players, the target audience for the marketing, a massive 200% up to £200!
Keep your eyes peeled for the new online bingo adverts from Jackpot Joy and let us know if you think they are a hit or miss!