When you turn your telly on or flick through pages of a newspaper, you’re most likely to find an advertisement for an online bingo site. If you search online for new bingo sites, you will definitely see several blog articles detailing the top lists of recently launched gaming websites. Needless to say, these sites are multiplying like mushrooms on damp ground.
Unlike e-sports, online bingo is a type of game that covers a wide age group. Since it is strongly associated with the camaraderie of spending time at crowded tables with friends, any individual who loves to socialise can enjoy the game. This is true given the fact that the value of the UK online bingo market is roughly estimated to £218 million. There are also an estimated 465,000 online bingo players in the UK. Entrepreneurs have realised that the online bingo industry is a very promising market. That is why a lot of new bingo sites are launched every month with new and better promotions to offer.
Bingo Through the Digital Age
Live bingo in the UK reached its peak during the 1960s and onwards. There were more than a thousand bingo halls across the UK and participation rates reached over a million players per month. Revenues soared during that time and the industry also employed more than 20,000 people in the UK. However, participation rates slowly went down through the years. It was reported by the UK Bingo Association that the quantity of active bingo halls in the UK had dropped to 400 and even lower. Moreover, it was also during this time that the number of people who worked in the bingo industry dropped to 12,000.
With the drop in participation rates in bingo, it is safe to say that austerity is not good for the industry. That is why the rise of online bingo brought a fresh perspective to the industry. Virtual gaming began to take form in 1996, but bingo was only able to thrive when iGaming established itself as an industry. Today, the online bingo industry earns an estimated £80 million per year in the UK. Since 2008, participation rates rose from 50,000 to more than three million, and a customer spends an average of £120 each month on playing bingo.
Why are There so Many Bingo Sites?
Every year, there is an estimated 100 or more new online bingo sites that open themselves for business. Just by looking at the number of HitYah new bingo sites, you will know that a lot of entrepreneurs are interested in tapping into the bingo market. We understand that business owners see the online bingo market as a promising venue to make money, but is it really the only reason why a lot of new bingo sites are launched every year?
The answer to that question lies in the interest of the bloodline of the online bingo industry – the players. If you know how to play bingo or you’re an avid follower of the game, you know that it is simple and the ways in which you can work around the rules are limited. As previously mentioned, austerity is not a friend of the bingo industry. In this day and age, there are a lot of distractions presented to consumers, and players can easily get bored with an online bingo site that offers limited promotions.
Bingo fans are always on the lookout for new offers and fresh online bingo formats. We see new online bingo sites providing more chatroom and playing options. For instance, a number of sites automatically fill in the players’ bingo cards so they can focus on chatting with other players.
Others just want to make the most out of their online bingo gaming experience by discovering as many promotions as possible. One of the phrases that players use on search engines is “bingo sign up bonus”. These free bonuses allow them to try various bingo game formats that a site has to offer. However, players can only use the sign-up bonus once, so consequently, they will move on to a new bingo site. The same goes for other bingo bonuses like the no deposit bingo offer, one-off bonus and free pound bingo bonus, among many others. The demand for new sites goes higher as players look for fresh and better bingo promotions.
Clearly, the competition in the online bingo industry is stiff for gaming operators. That is why a lot of new bingo sites offer exciting formats like movie-themed or reality-show inspired bingo games. On the other hand, this trend in the online bingo industry poses as a great opportunity for players. Every month, avid bingo players can expect to find bigger and better bingo promotions, as well as a more thrilling and fun gaming experience from new sites.
