In March 2013 the Dream Idols became the face of Wink Bingo and whilst these lads (at the time) weren’t A List celebs, they were well known for the publicity surrounding the Magic Mike movie. When it comes to advertising an online bingo brand, celebs have been used by a number of different sites and here we look at just a few of the celebrity faces of online bingo. The Foxy Bingo mascot has become a celebrity in his own right with the brand name actually shown very little in the more recent online bingo adverts simply because the brand awareness has been achieved through their advertising.
However, the fox has had quite a few celebrity friends in their adverts in the past. One of the first was Jordan (aka Katie Price) back in 2006 and it was around this time that the brand caught the attention of the public. In 2009 Foxy was then seen dancing with Kristina Rihanoff for Comic Relief. Other stars to appear alongside Foxy have been Christopher Biggins, Jim Bowen and Nikki Grahame.
888Ladies are another brand who have had celebrity endorsement on a few occasions and each time, the advertising has caused many a giggle. Who doesn’t giggle at Vic Reeves donning ladies clothes to play at 888Ladies bingo.
In 2012 when Gala Bingo made the move from proprietary software to the Virtue Fusion gaming platform they enlisted the services of none other than Peter Andre to sell the new look to players. Shortly afterwards the brand got Ant and Dec on board for their Saturday Night Takeaway Bingo game. Sharon Osbourne is another celebrity the has been the face of online Gala Bingo too.
When Barbara Windsor left Eastenders her next big starring role was as the Queen of Bingo at Jackpot Joy, a step up or down as the landlady of the Queen Vic?
The question is though, are the celebrities actually required to give the brand in question the leverage over other brands to get players through the virtual doors? Is it the celebrity involvement in the past that has catapulted Foxy to one of the most recognisable mascots on TV today or simply great marketing?